The gold sizing sticker has become so coveted that New Era makes a point of noting in their FAQ page that they do not offer replacement stickers. Or, “I just bought this, it’s authentic I’m authentic, and I’m paid.” If you’re a sneakerhead who obsesses over cleaning your triple white AF1s so that they look as clean as the day you bought them, you know this feeling. In an era when flossing was a way for people in the streets to show that they’d made it, stickers and a lack of creases made a big statement: This is brand new because I can afford brand new shit. A fitted cap is a status symbol as much as it’s a fashion staple. Leaving the sticker on your hat and swearing to never bend the bill also spoke to people’s inner desire to flex.
I think the evolution of that was just leaving the sticker.” “People were saying, ‘Hey, this is how we are wearing it and how we are doing things.’ I remember as a kid the cool thing to do was to leave the hangtag on it. “I think it was our generation’s rebellious stamp on it,” he says.
Hip-hop stylist Marko the Curator - responsible for some of Diddy, Migos, and Travis Scott’s most iconic fits - explains that aspect of the phenomenon thusly. Fashion is largely reactionary, so the simplest answer to the question of “why” flat bills and sizing stickers became a thing is that it set them apart from snapbacks, which were traditionally curved, and had no need for sizing stickers. Snapbacks were big in the 90s, which led to the fitted cap’s popularity in the ’00s and 10s, and now we’re back in an era where snapbacks are the hot thing. Instead, the fluctuations in style are much more subtle. As we mentioned before, the baseball cap is nearly timeless, it doesn’t need its form revamped. Rather than tracing the history, it’s a lot easier to explain why the trend took off in the first place. WATCH: A Nike Sneaker Easter Egg, Wu-Tang Collabs, And More In This Episode Of THE MASTERS. We can’t answer those questions for you, but we can give you info on why folks started leaving the sizing-sticker on their flat and never-bent bills in the first place. You now have a few critical decisions to make: Do you fold that bill? Remove the sticker? Or keep your hat in pristine condition, leave the bill flat, and make sure that shiny gold sticker is always perfectly visible and untouched? We’re not talking about those generic ones we’re talking limited edition, pricey, prime materials. Imagine for a second that you’ve just been gifted a brand new fitted cap from your favorite team. What isn’t timeless is how people choose to wear their lids. As streetwear changes and grows, the baseball cap - whether fitted or snap-back (let’s not talk about trucker hats today) - has proven timeless. The item is now as essential a streetwear staple as dark denim, enjoying a lasting and mostly (we see you, bucket hats) unchallenged reign through multiple generations. In the late ’80s and through the ’90s, the baseball cap took on a whole new level of popularity, thanks in large part to its favorability amongst hip-hop tastemakers like Eazy-E, the Fresh Prince, TLC, and Aaliyah. That’s the year New Era first dropped the iconic 59FIFTY fitted cap, now worn by every single player in the MLB, NFL, and NBA. Straight up, the baseball cap has been around since the 1800s ( made from straw) and has been fully embraced by Americans since 1954.
In the headwear game, there isn’t a single hat that’s more classic, more ubiquitous, or more always-in-style than the baseball cap (take a breath, white guys rockin’ fedoras).
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